Cultural engagement by consumer brands is expanding. Commerce and culture continue to intertwine. Brands are becoming savvier and more focused on results—and so are cultural partners. Read more about our second Cultural Citizens survey of experts in the fields of arts, marketing, and branding.
The inaugural Cultural Citizenship Survey was launched in 2017 to explore why and how commercial brands engage in cultural partnerships. The poll of 50 international experts drawn from the worlds of art, marketing, and branding began to map the growing connections between brands and the arts.
Culture Projects develops and publishes original research and insight into current trends in arts and culture and offers strategic counsel to institutions, companies, and government entities seeking to maximize the value of their engagement with the arts.
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