Over the course of 2019, András Szántó LLC, in collaboration with The Art of Change
, undertook a comprehensive visioning and strategic planning process to define the evolution of the Punto Urban Art Museum
(PUAM), a mission-driven social justice art program created by the North Shore CDC, a community development nonprofit based in Salem, MA. PUAM has been working to break down invisible but undeniable socio-economic barriers around the low-income Point Neighborhood in Salem through a range of cultural activities and programs, and in particular by creating an extraordinary array of 90+ outdoor murals. The planning process mapped the universe of like-minded initiatives, undertook extensive research and local community engagement, and mapped out an ambitious strategy to help ensure to sustainability of the cultural initiative and embed it into its parent organization's long-range plans.