Publications & Conversations
Talking Virtual Reality: Recreating the Museum Experience
New-media art has been a rapidly developing field, embracing extended reality (XR), VR and AR as well as internet-based work and generative art. The lockdown has encouraged greater audience exploration and sharing of screen-based works of art. Nevertheless, the perception remains that new-media art is difficult to display, collect and maintain. Conversation | 2020 | Summary video
How Should a Museum Reopen Post-COVID World?
András Szántó and Adrian Ellis published a detailed guide on reopening museums on Artnet News. "Each museum has to find its own tailored solution within common frameworks, and in its own time. What all of them share is the need to work through a bewilderingly complex array of operational and policy considerations." Interviews with museum directors Mary Ceruti, Adam Levine, and Franklin Sirmans accompany the article.
Publication | 2020 | Read article here
How will the Pandemic Change Institutions?
The Covid-19 pandemic has confronted museums with questions ranging from the practical to the existential. What role should museums play in a time of crisis and recovery? How to welcome visitors safely? What are the changes needed for these institutions to stay relevant and sustainable in tomorrow's social and cultural landscape? András joined Anne Pasternak, Philip Tinari, and Dr. Zoé Whitley for a discussion moderated by Marc Spiegler.
Conversation | 2020 | See full video here

Technology & the Future of Museums
András Szántó was panelist of an online discussion on The future of museums, exhibitions, and the objects they display. Part of a series of conferences on digital technologies and the preservation of cultural heritage.
Conversations | 2020 | Watch the full talk here
Friday Nights Live! at the Parrish Art Museum
In a live-stream conversation with Parrish Art Museum Director Terrie Sultan, András Szántó discussed the critical need for the arts in periods of crisis, a practical plan for the reopening of museums, and the long-term changes in their role and function.
Conversations | 2020 | Watch the full talk here
People Need Art Museums in Times of Crisis
An editorial on reopening museums at Artnet prompted multiple responses around the world. The article emphasizes the urgency of reopening museums as soon as is safely possible.
Publication | Artnetnews | 2020 | Read the article here
Conversation with Digital Artist Refik Anadol
Refik, who created a data painting for Rolls-Royce using information gleaned from the robotic painting studio company's factory in Goodwood, conversed with András Szántó about his influences.
Conversations | 2020
Arts & Strategy: Reflections on Cultural Planning in the Modern University
"Strategic planning in arts and culture is a bit of a tightrope act. It demands a deft balancing of continuity and change, inclusiveness and decisiveness, passion and reason."
Publication | AKA Strategy | 2020 | Read article here
The Ethics of Museum Funding
In 2019, a year of donor-focused controversies, museums across the globe were forced to take a closer look at the sources of their philanthropic funding. How can museum directors balance ethical concerns with their responsibility to ensure their institutions remain financially stable?
Conversations | Art Basel, Miami Beach, 2019 | Watch full talk here
The Future of Digital Art
Muse, a new vision for Rolls-Royce's Art Programme, was unveiled at the Serpentine Gallery in fall 2019. Muse's flagship initiative, the Dream Commission, will provide opportunities for emerging and mid-career artists to advance moving-image projects.To celebrate the launch, András Szántó moderated a conversation with Hans Ulrich Obrist and artists Jenna Sutela and Isaac Julien.
Conversations | 2019 | Watch full panel here
Constructing the Kunsthalle of Tomorrow
The Kunsthalle model - a space for showing rather than collecting art - continues to proliferate. Chiefly committed to new and experimental practices, it is often tasked with reflecting the social, cultural, and aesthetic trends that define contemporaneity. How can the Kunsthalle serve as an incubator for innovation and experimentation, especially for performance and digital art?
Conversations | Art Basel, Basel, 2019 | Watch the full talk here
Architecture as Metaphor: Serpentine Pavilion Beijing
A conversation between András Szántó and Stephan Schütz, architect of the National Museum of China, partner of gmp, the German architectural firm, on the first Beijing Serpentine Pavilion.
Publication | Leap | 2018 | Read article here
The Role of Museums in the Age of Political Polarization
Throughout the world, museums are confronting a new, polarized political landscape. So how should museums navigate this new landscape? Should they openly engage in contemporary politics? Conversations | Art Basel, Miami Beach, 2018 | Watch full talk here
The Rise of the Single-Artist Museum
On the varied landscape of art museums, a particular kind of museum stands out for the clarity and focus of its mission: the single-artist museum. Directors from leading museums in this category assessed the legacy and debated their future.
Conversations | Art Basel, Basel, 2018 | Watch the full talk here
The Collecting Institution
This panel discussed how an institution should maintain, build, and edit its collection, asking what guidelines exist and how these respond to the demands that arise from specific contexts and needs.
Conversations | Art Basel, Hong Kong, 2018 | Watch the full talk here
Digital Museums and Virtual Audiences
Where will the game-changing technologies for art come from? Departing from a note of healthy skepticism, the conversation sought to clarify what is truly new and what digital innovation holds in store for the artworld of tomorrow.
Conversations | Art Basel, Miami Beach, 2017 | Watch full talk here
The Art of Cultural Strategy
The podcast discussed Szántó's background in sociology which allowed him to closely study the dynamics of the art world in the 1980s, his mentorship under art critic and philosopher, Arthur Danto -who famously coined the term "artworld"-and his perspective on demystifying the arts.
Podcast | 2018 | Listen podcast here
What Can a Biennial Do?
Biennials provide a point of convergence for the art world, expose large audiences to art and catalyze interest in cities and regions with global aspirations. But along with the popularity of biennials also come questions and concerns: How can such enormous events achieve impact and propose a strong curatorial point of view?
Conversations | Art Basel, Basel, 2018 | Watch full talk here
New Rules: Is the Artworld a Mature Industry?
This talk addressed the rapidly changing business environment of art. Across the artworld, established but opaque ways of doing business are increasingly seen as a hindrance, not an advantage.
Conversations | Art Basel, Basel, 2017 | Watch full talk here
More Than Outreach, What Makes an Institution Public?
As custodians of artistic heritage providing platforms for collecting, producing, studying and sharing culture, art institutions have varied roles to fullfil. Should the general public play a role in their programming, collections and outreach approach?
Conversations | Art Basel, Hong Kong, 2017 | Watch full talk here
Arts Journalism in the Twenty-First Century
"If you count words and bytes, arts journalism, including criticism, has proved remarkably resilient in the digital age, but it
is lacking a sense of purpose and urgency that previous cohorts of arts writers had understood to anchor their endeavor."
Publication | Clark Journal | 2016 | Read article here
Disruption: Has Technology Really Changed the Artworld?
Technology has had a profound effect on every walk of life. Compared to other fields, digital disruption in cultural institutions and markets is still in its infancy. What will transformative disruption in the artworld look like?
Conversations | Art Basel, Miami Beach, 2016 | Watch full talk here
Cultural Institutions Respond to Migration
Recent years have seen a mounting refugee crisis. The crisis poses a challenge of almost unprecedented magnitude to institutions of all kinds – including cultural institutions. How are artists, art schools, art groups, and museums responding to this challenge?
Conversations | Art Basel, Basel, 2016 | Watch the full talk here
Rethinking the
Encyclopedic Museum
This panel discussed how museums are moving away from traditional encyclopedic approaches to new models. The conversation confirmed the importance of art institutions adapting to the changing scene.
Conversations | Art Basel, Miami Beach, 2013 | Watch full talk here
Museums Go Global
Expanding the collecting and exhibiting mandates of museums is accompanied by a host of unanswered questions. Drawing on recent experiences with global initiatives and collaborations, this panel of leading curators and museum directors will explore the benefits and pitfalls of going global.
Conversations | Art Basel, Miami Beach, 2012 | Watch full talk here
The Evolution of Museum Missions
How do we keep museums relevant and essential to our cultural landscape and life? Discussing the Evolution of Museum Mission between four contemporary art museum directors.
Conversations | Art Basel, Mismi Beach, 2011 | Watch full talk here
Sixty Museums in Search of a Purpose
Composing a mission statement isn't as easy as it sounds. Should a mission describe what a museum is doing, or what it should be doing? An analysis of the mission statements of leading US art museums yields some surprising results
Publication | The Art Newspaper | 2011 | Read article here
Cultural Diplomacy
Culture played its part in the Cold War, but in the 21st century a new kind of cultural diplomacy is required. As new practices of cultural diplomacy arise, it is an undeniably positive development that the arts are operating on an international scale.
Publication | Brunswick Review | 2011 | Read article here
Will US Museums Succeed in Reinventing Themselves?
The recession forced North American institutions to reconsider every aspect of what they do. You never want a serious crisis to go to waste," Rahm Emanuel, President Obama's hyperactive chief of staff like to say. By that measure, art museums may have been handed a historic opportunity.
Publication | The Art Newspaper | 2010 | Read article here
Conversation with William Kentridge (Part 1)
Museum Talk at the Museum of Fine Arts Budapest, 2011
Conversation | 2011 | Watch the full talk here
Conversation with William Kentridge (Part 2)
Museum Talk at the Museum of Fine Arts Budapest, 2011
Conversation | 2011 | Watch the full talk here
China's New Age of Enlightenment
Occupying almost 30,000 sq. ft in galleries devoted to international culture in the newly renovated building, which opened last month, "The Art of the Enlightenment", on view for a whole year, is notable not only for its theme, but for the circumstances of its organization. It is a product of cultural diplomacy writ large.
Publication | The Art Newspaper | 2011 | Read article here
The Battle's Over: But Does the New Barnes Work?
The Barnes Foundation galleries, relocated to downtown Philadelphia, walk a fine line between nostalgia and modernity, what has emerged? What has been lost and what has been gained?
Publication | The Art Newspaper | 2012 | Read article here
Funding: the State of the Art
In a world mired in economic uncertainty and with cash for the arts disappearing, how do we argue for culture? If you have been following the news about arts funding, you have reason to be concerned.
Publication | The Art Newspaper | 2010 | Read article here
The Museum Revised
For this issue, Artforum invited artists, curators, and museum experts to write about The Museum Revisited; trends, challenges, and opportunities. András Szántó was among the writers. Publication | Artforum | 2010 | Read Article here.
In the Art Business, 44,210 Points Makes Polke a Top Painter
The first version of art history is written by dealers. They work on the front lines, making bets on artists and objects long before collectors, critics and curators decide what's truly valuable.
Publication | New York Times | 2004 | Read article here
The Dutch Give the Arts A Dash of (Cold) Water
The Dutch system is a paragon of administrative rationality. Many subsidies are channeled through independent foundations with expertise in specific arts fields.
Publication | New York Times | 2003 | Read article here
A Business Built
on the Hard-to-Sell
Ronald Feldmans's art gallery is 30 years old, and he's not happy about it. Over the years, Mr. Feldman has staked his reputation on difficult art, work that was unlikely to make any money.
Publication | 2002 | Read article here

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