Immersive Art Is Exploding, and Museums Have a Choice to Make

“When it comes to immersive art, established art museums are stuck between staying on the sidelines of a potentially lucrative market or having to make onerous investments and adjustments in their programming approach,” say co-authors András Szántó and Felix Barber in this Op-Ed for ARTnews, where they discuss the challenges museums face as technologic advances continue to expand in the field.

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