The Joslyn Museum in Omaha Reopens With a New Strategic Plan

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Today, September 10, 2024, marks the official reopening of The Joslyn, Omaha’s leading art museum, with an expansion by Snøhetta, a new brand system by Pentagram, and a strategic plan spearheaded by ASLLC. The museum is reopening after a prolonged closure that has produced in a completely re-conceived institution, surrounded by lush gardens, filled with luminescent galleries, and boasting an expanded collection, including a deeper selection of contemporary art thanks to a major gift. It’s is part of a billion-dollar cluster of investments in new cultural infrastructure across the city of Omaha. The strategic plan includes fresh strategic declarations for the museum and an action plan for making the most of its updated campus. 

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