Untapped Opportunity: Older Americans & the Arts

“The corrosive ageism that permeates our culture leads us to see older people as “other,” but it turns out that older and younger adults want the same things from life: we all have a deep desire to have fun, to connect meaningfully with others, to create and to learn.” A milestone in the work between E. Michelson Philathropies and ASLLC, this special report is a collaboration between LaPlaca Cohen and Slover Linett Audience Research, which sheds light on older generations’ distinct preferences and behaviors to provide relevant insights for cultural engagement. Read the report here.

Categorised in: Philanthropic Initiative, Publications

This post was written by Felicidad