Untapped Opportunity: Older Americans & the Arts

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“The corrosive ageism that permeates our culture leads us to see older people as “other,” but it turns out that older and younger adults want the same things from life: we all have a deep desire to have fun, to connect meaningfully with others, to create and to learn.” A milestone in the work between E. Michelson Philathropies and ASLLC, this special report is a collaboration between LaPlaca Cohen and Slover Linett Audience Research, which sheds light on older generations’ distinct preferences and behaviors to provide relevant insights for cultural engagement. Read the report here.

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This post was written by Felicidad

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