Tipping point: how new immersive institutions are changing the art world

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In Chris Michaels’s latest article for The Art Newspaper, he delves into the phenomenon of digital art venues that are attracting massive audiences with radical new forms of immersive experiences. He taps into the minds of industry thought leaders, like strategy consultan Andras Szanto, to dissect whether these digital realms pose a threat or offer an exciting opportunity for traditional galleries and museums.

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